MERCK approached us with the idea of providing a usable and easily accessible online resource for that could fill a need for the Hep C community. To help this initiative we teamed with a core roster of diverse musicians including Jon Secada, Natalie Cole and rock legend Greg Allman. Over the course of the campaign I worked with various vendors to produce several 60 second PSA's and photo shoots to support the program. These efforts were extended to bringing together all our celebrity spokespersons for a one-time amazing concert at Webster Hall in NY.